Do you ever worry about becoming stagnant with your product or services offerings? How do you keep moving the business forward if it lacks something in your current lineup?
As a new business I want to continue a path of innovation, even though my current products or services are unique to me, I want to build a legacy of growth and expansion to meet my customers needs. Most of us have a great idea and we are so “married” to the idea we forget to listen to our customer’s feedback. Being able to look at the business objectively is critical to success. Adapting and changing to meet the needs of the customer allows for a continual re-invention of our products and services. We have all seen companies, large and small, who have been stagnant with their products or services wither and die because they haven’t changed to meet the demand of their customer base.
Are you a good listener? Most customers will give you feedback if you ask for it. I want to know the “who, what, when, where and why”. I guess it’s my training as a journalist/writer. My curiosity is for how a customer is going to use my product, why they decided to purchase and to know if they are satisfied with the intent of the product. I also want to know if they have any suggestions on how the product might be improved or if they have a need for a new product to solve another issue. I have learned over the years working events or on the job site, most of the time you don’t have to spend big dollars for a marketing survey or in-depth study with focus groups. You just need to listen and have a conversation with your customer base. 99% of the time you will get all of the answers you’re looking for with this method.
Quick Tip – “Get out of the office and in front of your customers if you want honest feedback and information”. It also creates a working relationship that goes beyond the workplace.